AI Lead Follow-Up That Books Appointments | Booking-Bot
100% Turn-Key · Fully Managed AI Lead Follow-Up

Every Lead Worked.
Not Wasted.

Your AI agent contacts leads in under 10 seconds, follows up persistently across call, text, and email, and books appointments 24/7. You only pay when it works.

See Pricing ↓
<10s
Speed to Lead
35+
Touches Per Lead
Over 14 Months
$0
Upfront Cost
24/7
Always Working
Live Follow-Up Queue
Working Leads
New roofing lead
Modernize · Shared lead
<10 sec
Agent calls, texts, and emails while the request is still fresh.
CallTextEmail
No answer
Website form
Touch 4
Personalized follow-up continues instead of letting the lead go cold.
35+ Touches60 Days
Appointment booked
Aged CRM lead
24/7
Qualified appointment lands on the calendar. Your team just shows up and closes.
Booked$0 Upfront
After-hours call
Inbound phone
9:42 PM
Agent answers when your office is closed and qualifies the customer.
InboundQualified
County ROI alert
Dashboard insight
Live
See which territories are converting and which ones are eating budget.
Source AwareTracked
Re-engaged opportunity
Old CRM list
Day 18
The leads were not dead. They just had not been worked persistently.
ReadyNo Extra Ad Spend
New roofing lead
Modernize · Shared lead
<10 sec
Agent calls, texts, and emails while the request is still fresh.
CallTextEmail
No answer
Website form
Touch 4
Personalized follow-up continues instead of letting the lead go cold.
35+ Touches60 Days
Appointment booked
Aged CRM lead
24/7
Qualified appointment lands on the calendar. Your team just shows up and closes.
Booked$0 Upfront
After-hours call
Inbound phone
9:42 PM
Agent answers when your office is closed and qualifies the customer.
InboundQualified
County ROI alert
Dashboard insight
Live
See which territories are converting and which ones are eating budget.
Source AwareTracked
Re-engaged opportunity
Old CRM list
Day 18
The leads were not dead. They just had not been worked persistently.
ReadyNo Extra Ad Spend
Home Services
Auto Dealerships
Mortgage & Lending
Insurance
From The Founder

Why We Built Booking-Bot

A Message From Our Founder

Built Because Lead Follow-Up Was Broken.

I've spent years inside home services, auto, mortgage, and insurance teams. The pattern was always the same: leads come in fast, get worked once, and disappear. The problem was never the leads - it was the persistence.

Booking-Bot exists to fix that. Not by hiring more reps. Not by buying more leads. By making sure every single lead gets the 35+ follow-ups it deserves - without your team lifting a finger.

Lachlan Fleet
Founder & CEO · Booking-Bot
The Real Problem

Everyone's Fast on the First Contact.
Almost Nobody Follows Up Enough to Close.

With today's technology, everyone's quick to the first touchpoint. Booking-Bot is too. But only one company can be first. That's why our agents don't just race to contact - they focus on persistent, personalized follow-up that actually gets results.

1

Lead Comes In

Your team reaches out within an hour. Maybe even 15 minutes. Under 5 if you're using automation. That part's fine.

2

No Answer

They don't pick up. Your rep leaves a voicemail. Sends a text. Maybe follows up a few more times, then moves on to the next lead (as they should - it's hotter).

3

The Lead Goes Cold

Three days later, nobody's followed up. New leads keep coming in and demand attention. That lead is now being worked by your competitor.

4

You Buy More Leads

Instead of fixing follow-up, you spend more money on new leads. Same problem, bigger budget.

The leads aren't bad. The follow-up is incomplete. Over half of the leads that eventually book need 5–12 follow-ups over 60 days. Your team isn't going to do that. Our agent will.

One artificial turf company loaded 17,915 dead leads into Booking Bot. Leads with a previous appointment converted at 4.77%. Even leads 12+ months old converted at 3.7%. Older leads are harder, but they never stop converting entirely.

How It Works

Three Steps. Fully Automated.

No complex setup. No retraining. Your agent is live and booking appointments within 48 hours.

→
1

Lead Comes In

From any source - web form, phone call, Angi, Modernize, Facebook, aged list. Your agent picks it up instantly.

→
2

AI Conversation

Call, text, email - personalized and persistent. Up to 35+ touches over 60 days until they book or say no.

3

Booked & Notified

Qualified appointment lands on your calendar. You get notified instantly. Your team just shows up and closes.

A Colorado insulation company gave us 8,785 leads marked dead. Median lead age: over 2 years. In 55 days: 66 appointments booked, $275K+ in pipeline. The source doesn't matter as much as what happens after.

The Comparison

Booking-Bot vs. The Alternatives

See how a fully managed, pay-per-outcome AI agent stacks up against hiring reps or subscribing to another AI tool.

In-House Team AI Subscription (SaaS) Booking-Bot
Upfront Cost $4-6K/mo per rep + benefits $500-2,000/mo + usage fees + setup fees $0, pay only per outcome
Setup & Management You hire, train, and manage You configure, build prompts, maintain We build, run, and optimize it for you
Speed to Lead 15-60 minutes (if they get to it) Fast (<60 secs), but templated <10 seconds, personalized to each lead
Follow-Up Depth 2-3 attempts, then they move on Drip sequence until unsubscribe, often limited by SMS, email & voice credits 35+ touches across call, text & email over 12+ months
Aged Lead Recovery "Those are dead." Reps won't touch them Not designed for it Built for it. We re-engage leads up to 12+ months old
Hours of Operation Business hours, vacation, sick days 24/7 24/7 responses, TCPA-compliant outreach
Phone Number Management Your reps' cell phones or a shared office line No incentive to monitor phone numbers & deliverability We handle 10DLC registration, number rotation & deliverability
Risk Model Salaries + overhead whether they book or not Monthly subscription whether it works or not No booking, no charge
Who Does the Work You manage everything Shared We do. 100% turn-key
The Math

Why Conversion Rate Matters

Other AI tools stop optimizing once you're subscribed. We get paid per outcome, so every fraction of a percent matters to us. Here's what that difference is worth to your business.

+0.5% Lift
$0
+1.0% Lift
$0
+2.0% Lift
$0

Additional annual revenue from each percentage point of conversion improvement vs. any other AI solution.

100% Turn-Key · Fully Managed

We Handle Everything.
You Just Show Up and Close.

This isn't software you configure. It's a fully managed service, built, monitored, and improved on our dime.

Agent Setup

We build your agent end-to-end: scripts, voice, integrations, CRM hookup, and calendar sync.

Live Monitoring

We watch every conversation, every call, every booking in real time. If something looks off, we're on it before you notice.

Continuous Improvement

We tune scripts, timing, and tone based on what's actually converting. Your agent gets better every week, not stale.

Phone Number Health

We monitor every number for spam flags, A2P registration, and carrier filtering. We rotate and replace before you lose a single text.

Email Deliverability

Domain warm-up, SPF/DKIM/DMARC, sender reputation - we handle it all so your follow-ups land in the inbox, not in spam.

Dedicated Support

A real person who knows your account, your industry, and your goals. Direct line. No tickets. No queue. No outsourced support.

$0 Setup No Contracts Cancel Anytime
Built For Your Business

Trained Per Industry.
Adapted Per Lead Source.

A shared Angi lead behaves nothing like a web form opt-in. A roofing company needs different conversations than a mortgage lender. Your agent is trained on both: your vertical and every lead source you use.

  • ✓ Roofing, HVAC, plumbing, solar, windows, turf, and more
  • ✓ Works leads from Angi, Modernize, Google LSA, web forms, and referrals
  • ✓ Handles "just getting quotes" and "how much does it cost?" objections
  • ✓ Only books when qualified and in your service area
  • ✓ Adjusts tone for emergency vs planned work
+30%
More Bookings from Same Lead Volume
  • ✓ Internet leads from your website, AutoTrader, Cars.com, and third-party sources
  • ✓ Handles "what's the best price?" and "is it still available?"
  • ✓ References specific vehicle the lead inquired about
  • ✓ Re-engages 30-90 day aged leads your BDC stopped calling
  • ✓ Books test drives and showroom appointments
12%
Qualification Rate on Aged Leads
  • ✓ Leads from Zillow, LendingTree, realtor referrals, and rate inquiries
  • ✓ Handles "what's your rate?" and "I'm just looking"
  • ✓ References loan type - purchase, refi, HELOC
  • ✓ Long-cycle nurture for 60+ day follow-up on rate shoppers
  • ✓ Adjusts for first-time buyers vs experienced borrowers
4.5x
ROI on First Closed Deal
  • ✓ Quote follow-up for auto, home, life, and commercial
  • ✓ Policy renewal reminders and re-engagement
  • ✓ Cross-sell and upsell opportunities identified automatically
  • ✓ Persistent follow-up on quote requests that go silent
  • ✓ Books consultations with your agents
$25
Per Inbound Booking
Shared Lead

Angi, Modernize

Aggressive speed, competitive tone. Acknowledges they requested multiple quotes.

"Your roofing request. I wanted to reach you before things get busy."
Inbound

Your Website/Ads

Warmer, conversational. They chose you.

"Your inquiry on {yoursite.com}. Wanted to follow up personally."
Aged Lead

Old CRM List

Patient, respectful. Acknowledges the gap.

"I know it's been a while since your {service} request..."

We do this for every source you use - even Angi leads get different treatment than Modernize leads. One agent. Infinite adaptation.

Featured Success Story

Hiner Roofing Cut Marketing Cost in Half.
Bookings Went Up.

A real story from a real roofing company. Same lead spend. Better dashboard. Smarter decisions.

Roofing · Modernize Leads

$2,000/wk in Leads. 20% Marketing Cost. One County Was Eating the Budget.

Hiner Roofing was spending $2,000 a week on Shared leads. Marketing cost was sitting at 20% of revenue. Leads were coming in. The numbers still weren't good enough.

They opened their Booking-Bot dashboard and saw something: one county was eating the budget with the worst ROI of any territory. Leads were coming in - but in that specific area, they just weren't converting like the others. It was a money pit hiding in plain sight.

They turned that county off. Marketing cost dropped by half. Bookings went up.

20% → 10%
Marketing Cost
↑
Bookings Up
$0
Extra Ad Spend
Hiner Roofing
Roofing Contractor · Booking-Bot Customer
More Success Stories

Same Playbook. Different Verticals.

Big Bully Turf
Aged Lead Success Story

17,915 Dead Leads. 276 Appointments.
$2.6M in Pipeline.

Big Bully Turf was sitting on 17,915 leads split into two pools: 5,588 that never converted and 12,327 that had booked an appointment, met a rep, got a quote, but didn't buy. All written off.

Over 6 months, Booking Bot worked both pools. Leads that had a previous appointment converted at nearly double the rate (4.77% vs 2.65%). 268 of the positive outcomes were company interventions: people asking for old quotes to be resent, wanting to know if pricing changed, asking questions they didn't ask the first time. They didn't need to be sold again. They needed to be re-engaged.

Today, 10,889 of the original 17,915 leads are still being actively worked. These results are still growing.

276
Appointments Booked
761
Total Positive Outcomes
$2.6M
Estimated Pipeline
Big Bully Turf · Artificial Turf Installation
Brandon Lane, Mortgage Broker
Mortgage Broker Success Story

$1,000 in Leads.
$4,500 Back on the First Close.

Brandon Lane had $1,000 in lead spend. Small budget, tight margins. Every lead had to count.

Booking-Bot worked every lead immediately and followed up persistently across call, text, and email. One closed. Three more entered the pipeline.

4.5x return on the first deal alone - plus three more working through the funnel.

$4,500
First Close Commission
+3
More in Pipeline
Brandon Lane · Mortgage Broker
Mile High Car Helper
Auto Dealership Success Story

1,500 Aged Leads.
15 Vehicles Sold. Zero Extra Ad Spend.

Mile High Car Helper had 1,500 leads sitting in the CRM, 30 to 90 days old. Sales team had moved on. Nobody was touching them.

Booking-Bot re-engaged every single one. Calls, texts, follow-ups - persistent, polite, relentless. 12% qualified and came back in the door.

15 sold units from leads the dealership had already paid for and forgotten about.

12%
Qualification Rate
+15
Vehicles Sold
Mile High Car Helper · Auto Sales
Get Started

Three Ways to Start. All of Them Low Risk.

Pick the one that matches where you are right now. Most companies start with option 1 and add the others later.

Lowest Risk

Aged Leads Only

Hand us leads you've already paid for that never converted. If we book appointments from them, you pay per booking. If we don't, you pay nothing. Zero disruption to your current process.

No Disruption

After-Hours Backup

Your team handles leads during business hours. The agent picks up everything that comes in nights, weekends, and holidays. No changes to your daytime workflow.

Maximum Results

Full Inbound Coverage

Every lead, every call, every follow-up - 24/7/365. Your agent handles it all from first contact through booked appointment. Your team just shows up and closes.

Your Dashboard

Stop Guessing. Start Seeing.

Know exactly which leads are worth buying and which ones are burning money. Real-time data on every lead, every follow-up, every booking.

Geographic lead performance breakdown by county Vendor / lead source performance dashboard

Lead-to-Appointment Rate by County

See which territories are converting and which ones are eating budget. Cut the losers. Double down on the winners.

Lead Source Performance

See which sources actually turn into booked jobs. Stop wasting money on sources that don't work.

Cost Per Booked Appointment

Know your true cost per booking across every source and territory. Real numbers, not guesses.

Follow-Up Activity

See how many calls, texts, and follow-ups your agent made. Every touchpoint tracked.

Conversation Transcripts

Read or listen to every interaction your agent has with leads. Full transparency on every conversation.

Pipeline View

Every lead's status at a glance. New, contacted, following up, booked, or opted out. Nothing falls through the cracks.

Transparent Pricing

Pay Per Outcome. Not Per Lead.

Pricing varies by vertical and lead type. Here are typical ranges.

$25
Inbound Booking

Customer calls you. Agent picks up, qualifies, and books the appointment.

$50-75
Live Lead Booking

New lead comes in from any source. Agent contacts, follows up, and books. Range depends on your vertical.

$100-150
Aged Lead Booking

Old leads from your CRM. Agent re-engages and books appointments from leads you've already paid for.

Lead Qualified: varies Company Intervention: varies Service Request: varies Review Link Sent: varies

Exact pricing depends on your vertical and lead type. Book a call and we'll give you a custom quote.

Frequently Asked

Questions We Get a Lot

48 hours from your first call. We handle all the setup, CRM integration, and agent training. You don't need to build or configure anything.
You don't pay. No contracts, no minimums, no lock-in. If it's not booking appointments, cancel anytime and walk away.
No. We integrate with your existing CRM and workflow. Appointments sync to your calendar, and notifications go to your team's preferred channels.
We register your brand, set up your A2P campaign, and handle opt-out processing so outreach is built around TCPA compliance from day one. A2P approval can take 5-10 days, but we can usually have an outbound/inbound call campaign live in 24 hours while text registration is being approved.
Any source. Web forms, Angi, Modernize, Facebook ads, Google LSA, aged lists from your CRM, inbound phone calls. If it's a lead, we can work it.
You pay per successful outcome - booked appointment, qualified lead, or service request. No booking, no charge. No setup fees, no retainers, no monthly minimums.
No. It handles follow-up so your team can focus on closing. Think of it as a 24/7 setter that feeds your closers qualified, ready-to-go appointments.
Home services (roofing, HVAC, plumbing, solar, windows), auto dealerships, mortgage and lending, insurance, and more. If your business relies on booked appointments, we can help.

Your Follow-Up Problem Has a Fix.
Let Us Show You.

Fully managed by us, built, monitored, and improved on our dime. Start with aged leads you've already paid for. Live in under 48 hours.

Live in under 48 hours

Or call us directly: (833) 916-2665